How to Negotiate Export Order Prices With Apparel Buyer
Noor Ahmed Raaz
B.Sc. in Textile Engineering (CU)
Specialized in Apparel Manufacturing
Lecturer, Department of Textile Engineering
Atish Dipankar University of Science & Technology
Negotiation with Buyer:
Negotiation is a procedure of argument which takes place between two parties. In garments trade, one party is importer or buyer and another party is supplier or manufacturer. The object of negotiation is to make a final decision where the decision will be accepted by both parties. In negotiation, both parties will represent a series of demand for their own favor.
Purpose of Negotiation:
The major purpose of negotiation is the wining of both sides. One side will earn profit continuously and another party will lose, it is not beneficial for both positions. For example, an importer is in the illogical winning situation and the supplier is in losing position.
How to Negotiation with Buyer:
Temporarily it can be assumed that the business is beneficial to the importer. But the target of every company is to run their business for a long time. In case of above business situation, the supplier may avoid buying any time. Due to the avoiding, a greater impact may be reflected in the importer’s business. Then it will be difficult to run the business smoothly for the buyer. On the other hand, an experienced supplier can gain logical profit from an inexperienced buyer. But when the buyer will understand the real scenario, then this type of supplier will be deleted. Not only to that buyer, will this bad reputation be spread out very soon in the market, which may be a great loss to the business of the supplier? This type of situation is not expected to both buyer and supplier. As a target of each is to run their business for long a time.
To avoid this situation, negotiation is very important in long-term business issue. By a successful negotiation, a better relationship is built up between buyer and seller. So both parties show interest to continue their business with each other. As a result, it becomes very easy for both parties to run the business for a long time, which is the ultimate goal of any company.
So, the importance of fair negotiation is very important for both buyer and seller. But finally, some demands are compromised to take a neutral decision where no party will lose and each party will be as at the final stage of negotiation both parties remain in a winning situation. This situation is known as a win-win situation which is the main goal of a merchandiser.