Key Tasks and Responsibilities of a Merchandiser in the Clothing Industry
Noor Ahmed Raaz
Specialized in Apparel Manufacturing
Owner and Editor in Chief Textile Merchandising
Asst. Prof., Department of Textile Engineering
Atish Dipankar University of Science & Technology
Email: mnnabi@adust.edu.bd
Merchandiser:
A merchandiser is known as a key individual who is normally worried about business advancement by purchasing and offering products. The merchandiser more often works with all divisions in an organization such as administration, outline, securing, and generation, deals and elevating to affirm the completed item is executed effectively and on time. A merchandiser should know many terms and definitions to proceed with his appointment work easily. They have a solid arrangement and relational abilities with visual and logical capacities. He or she has to take after 4 R’s (Right Quantity, Right Quality, Right Cost and Right Time) entirely in the event that they wish to execute their allot work impeccably. Merchandising activities may show systems, valuing, free specimens, advertisement of examination, rack talkers, spot exhibition, exceptional offers, customer input, and other purpose-of-offer techniques.
Importance of Apparel Merchandising:
Apparel merchandisers play an important role in order execution. The word merchandising has turned out to be exceptionally well known in the new generation. What’s more, the occupation of merchandisers have likewise taken an extremely prevalent measurement in the apparel industry. The idea of merchandising and marketing has, to some degree,e risen up out of the front of the expression merchandising. The merchandising division is a vital place for organizing the advancement of stock and its outline.
Samples in wear-house
Tasks of Apparel Merchandiser:
The following tasks should be ensured before starting an order to the merchandising workplace-
- Routine work of fashion trends and fashion forecasts in association with the help of fashion designers.
- Making an allowance for the potential target buyer.
- Sourcing buyer profiles and all about their business information.
- Sourcing product information such as product categories, styles, specifications, assortments, size details, etc.
- Sourcing local and foreign buyers for new order execution.
- Negotiating order prices with buyers.
- According to the order quality, sourcing fabrics, trims and accessories.
- Regular follow-up the order after placing an order in production.
- Balancing the total price rate according to the fabrics, trims and accessories price rate.
- Collecting the samples for further inquiries.
- Follow up the total sampling procedure as per buyer requirement.
Sewing section in an Apparel Industry
- Receiving sample approval from the buyer.
- Scheduling total planning of production & shipment.
- Maintaining track of raw-material arrival, production cycle, and final inspections.
- Monitoring total production & product quality
- Making regular liaisons with the customer and keeping him updated on order & production status
- Followed up buyer instructions with respect to packing and packaging.
- Organize product delivery on time to the buyer.
- Organize export order payment within lead time.
- Rapid response follow-up in respect of the buyer’s query.
- Execution of the total order within lead time.
Above all discussion, we can say, there are lot of work to do for a merchandiser in the apparel industry. Basically, the main tasks of an apparel merchandiser are to follow all the order execution. Merchandisers must manage and follow up with each and every development and keep an eye on all the processes in product execution.
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Mohammad Noor Nabi, known by his author name Noor Ahmed Raaz, is a PhD Fellow at Bangladesh University of Textiles (BUTEX) and the Founder & Editor of Textile Merchandising. He is also an Assistant Professor and Chairman of the Textile Engineering Department at a renowned university in Dhaka, Bangladesh. His research focuses on textile innovation and sustainability. Awarded the Research & Development Fellowship twice from the Ministry of Science & Technology in Bangladesh, Noor Ahmed Raaz is dedicated to advancing textile engineering through education, research, and industry collaboration. For inquiries or collaborations, contact Noor Ahmed Raaz via email at textilemerchandising1@gmail.com or WhatsApp at +8801673758271.