Qualities and Responsibilities of Visual Merchandiser

By | August 14, 2016

Qualities and Responsibilities of Visual Merchandiser 

Doli Rani
Shahdra, Delhi-110093
Email: dolirani513@gmail.com


Visual Merchandising:

Visual merchandising is a profession that involves displaying merchandise & decor in a store in a way that create a positive image of the store, gets customers attention & entices them to buy. Visual merchandising refers to anything that can be seen by the customer inside & outside of a store, including displays, decorations, signs & layout of space. The overall purpose of visual merchandising is to get customers to come into the store & spend money. By the help of my job experience, now I would like to discuss about the qualities and job responsibility of visual merchandiser.

Qualities and Responsibilities of Visual Merchandiser:

Visual merchandising includes how merchandise is presented as well as the stores total atmosphere. Visual merchandising starts on the outside of the store or its exterior presentation & carries on to the interior presentation.

The qualities and job responsibility of visual merchandiser details as follows-

  1. The main responsibilities of a visual merchandiser is to increase sales and buyer attention, capitalizing on the human tendency to “window-shop”.
  2. Visual merchandiser should be responsible for creating and maintaining a compelling presentation of merchandise that will engage customers and help stimulate sales activity.
  3. Proper knowledge how to use space for product display and lighting system for product visibility.

    Merchandiser making a product display 

  4. Creating new design ideas for exhibitions and developing floor plans also he/she making total company plan.
  5. Making special displays for promoting a specific product which will make next to a satisfy offer.
  6. Drawing product designs and tactics by help of hand or computer.
  7. Creating proper environment of a store’s space for product display.
  8. Developing exclusive merchandising plans and send them each branch of a store.
  9. Always try to giving support both of product manufacturer and buyer.
  10. Make up displays with dummies by the help of buyer product.
  11. Assembling screens, fabric, display materials and posters for a successful displays.
  12. Ensuring the total prices, size level, bar code and other essential details can be seen on product.
  13. Follow up all the process and note down for the further information.

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