How to Negotiate Export Order Prices with Apparel Buyer
Noor Ahmed Raaz
Specialized in Apparel Manufacturing
Owner and Editor in chief Textile Merchandising
Asst. Prof., Department of Textile Engineering
Atish Dipankar University of Science & Technology
Email:textilemerchandising1@gmail.com
Negotiation with Buyer:
Negotiation is a procedure of argument that takes place between two parties. In the garment trade, one party is the importer or buyer and another party is the suthe pplier or manufacturer. The object of negotiation is to make a final decision where the decision will be accepted by both parties. In negotiation, both parties will present a series of demands for their own favor.
Purpose of Negotiation:
The major purpose of negotiation is the winning of both sides. One side will earn profit continuously and the other party will lose, it is not beneficial for both positions. For example, an importer is in the illogical winning situation and the supplier is in the losing position.
How to Negotiate with Buyer:
Temporarily, it can be assumed that the business is beneficial to the importer. But the target of every company is to run their business for a long time. In the case of the above business situation, the supplier may avoid buying any time. Due to the avoidance, a greater impact may be reflected in the importer’s business. Then it will be difficult to run the business smoothly. On the other hand, an experienced supplier can gain logical profit from an inexperienced buyer. But when the buyer understands the real scenario, then this type of supplier will be deleted. Not only to that buyer, will this bad reputation be spread out very soon in the market, which may be a great loss to the business of the supplier? This type of situation is not expected for both buyer and supplier. The target of each is to run their business for a long time.
To avoid this situation, negotiation is very important in long-term business issue. By a successful negotiation, a better relationship is built up between buyer and seller. So both parties show interest to continue their business with each other. As a result, it becomes very easy for both parties to run the business for a long time, which is the ultimate goal of any company.
Win-win Situation:
So, the importance of fair negotiation is very important for both buyer and seller. Finally, some demands are compromised to take a neutral decision where no party will lose and each party will be as at the final stage of negotiation both parties remain in a winning situation. This situation is known as a win-win situation, which is the main goal of a merchandiser.
Mohammad Noor Nabi, known by his author name Noor Ahmed Raaz, is a PhD Fellow at Bangladesh University of Textiles (BUTEX) and the Founder & Editor of Textile Merchandising. He is also an Assistant Professor and Chairman of the Textile Engineering Department at a renowned university in Dhaka, Bangladesh. His research focuses on textile innovation and sustainability. Awarded the Research & Development Fellowship twice from the Ministry of Science & Technology in Bangladesh, Noor Ahmed Raaz is dedicated to advancing textile engineering through education, research, and industry collaboration. For inquiries or collaborations, contact Noor Ahmed Raaz via email at textilemerchandising1@gmail.com or WhatsApp at +8801673758271.