How to Become a Good Merchandiser Tips
Reeha Ismail Sayyad
Asst. Editor
Textile Merchandising
Assistant Professor
CNCVCW SIBER,
Kolhapur, India.
E-mail: afsana.sayyad@gmail.com
Merchandiser:
The role of Merchandiser is very demanding and varies from stages of the fashion industry like production, buying house, retail and sells and visual merchandiser. The work of merchandiser dynamically changes from industry to industry. The job profile of any merchandiser is also changing with the growth of the apparel or fashion industry so that the skills for a good merchandiser /merchandising changes drastically with respect to the form of merchandiser and stages of the garment/fashion industry.
Quality Requirement of a Good Merchandiser:
The Skills Requirement of a Good Merchandiser is summarized as Follows-
- Find out current trends in the market.
- Do forecasting of upcoming fashion trends (to develop the new style as per the season or as per the buyer’s demand).
- Product development (Sampling).
- Develop a new product line for a new season.
- Finalize technical parameters like fabric and trim details.
- Prepare line plan for production (line balancing program).
- Maintain communication with buying house and suppliers.
- Do coordinate with concerned people in the industry and with vendors as well.
- Prepare purchase orders.
- Do maintain a time and action calendar (TNA).
Time and Action Plan (TNA)
- Do costing (calculating consumption and cost of merchandise).
- Give policy guidelines to the buyer.
- Produce current sales figures.
- Produced sales history records.
- Maintain merchandising files (checklist, master L/C, tech-pack, purchase order, approved trim card, inventory reports etc.).
- Determine a strategy with the merchandise manager/ production manager.
- Raise the purchase order (PO) to match the range plan from buyers.
- Planning and financial control.
- Negotiate cost prices with buyers and with vendors as well.
- Get approval for all types of samples.
- Advising and assisting all departments.
- Priority to the acceptable quality product.
- Take responsibility for inspections.
- Organize shipment.
- Maintain the six rights of merchandising
- Right Price,
- Right Product,
- Right Quality,
- Right Quantity,
- Right Place,
- Right Code of Conduct.
Sample Checking
26. Work closely with buyers and sellers.
27. Take responsibility for promotion, display arrangement, and stock levels.
28. Provide appropriate services to buyers and to all consumers.
29. Analyzing consumer buying patterns.
30. Maintain relationships with existing buyers/suppliers and customers as well while seeking new ones.

Mohammad Noor Nabi, known by his author name Noor Ahmed Raaz, is a PhD Fellow at Bangladesh University of Textiles (BUTEX) and the Founder & Editor of Textile Merchandising. He is also an Assistant Professor and Chairman of the Textile Engineering Department at a renowned university in Dhaka, Bangladesh. His research focuses on textile innovation and sustainability. Awarded the Research & Development Fellowship twice from the Ministry of Science & Technology in Bangladesh, Noor Ahmed Raaz is dedicated to advancing textile engineering through education, research, and industry collaboration. For inquiries or collaborations, contact Noor Ahmed Raaz via email at textilemerchandising1@gmail.com or WhatsApp at +8801673758271.