Effective Strategies to Promote Fashionable Products and Boost Sales

Effective Strategies to Promote Fashionable Products and Boost Sales 

Noor Ahmed Raaz
Specialized in Apparel Manufacturing
Owner and Editor in Chief Textile Merchandising
Asst. Prof., Department of Textile Engineering
Atish Dipankar University of Science & Technology
Email: textilemerchandising1@gmail.com

 

Fashion Promotion:

Before starting to talk about fashion promotion I would like to remember ground ground-breaking quotation made by Ted Turner- “Early to bed, early to rise, work like hell and advertise”. This simple quotation explains all about the importance of fashion promotion. In the competitive fashion market, every brands or product need to strong commercial and visual promotion. Fashion promotion focuses on fashion publicity, fashion advertising, fashion magazines, fashion shows, visual special events, visual merchandising, fashion merchandising, video merchandising, and electronic merchandising.

Fashion Advertisement:

Advertisement is becoming more prominent as companies recognize the need to develop strong brand at trade as well. A strong brand or corporate image can put the companies in negotiating contact with retailers. Advertisement is used to promote a brand image and it’s a valuable tool to achieve good will. In the digital age, leveraging the power of image to video transformation in advertisements not only enhances a brand’s corporate image but also serves as a dynamic tool to foster goodwill and initiate negotiations with retailers. Generall,y fashion advertising is usually to the philosophy of ‘’ why tell the word if you can show it’’. The main advertising media are press, TV, radio, cinema, poster, direct mail, etc.

Objectives:

• To increase market share.
• To increase sales ofa  specific product.
• To create brand awareness.
• To reinforce brand identification.

Trade Fair and Exhibition:

Trade fairs and exhibitions come under the category of sales promotion It is very effective because it provides face-to-face contact with target customers and lays the authority. Use of the network can attract attention and promote interest in the stand. The most commonly used types of promotion material are postcards, leaflets, brochures, and business etc.

Objectives:

• To increase buyer knowledge about the products.
• To enhance face-to-face contact with target customers.
• To create trade name awareness.

Fashion Journalism:

The fashion consumer is not born with the knowledge of fashion brands, criteria of judging the style to buy. Fashion journalism is also concerned with fashion promotion. Therefore, this is the media through which the consumers acquire knowledge about the present fashion cards or fashion magazines.

Objectives:

• To increase consumer knowledge about famous brands and new and upcoming brands.
• To provide knowledge about the local the international fashion.
• To give news about up-coming fashion.

Window Display:

In the competitive fashion business, it is very important to attract the consumer to buy garments. ‘First impression lasts long’ manufacturers display the garments inside the window to draw the attention of the customer. Though there is no specific rule on how to display the garments behind the window glass but care must be taken about proper arrangement to effectively catch the eye of customers.

Objectives:

• To increase visual merchandising and visual special events.
• To provide a clear concept about the products.
• To increase local and international customers’ attention.

In the digital age, leveraging the power of image to video transformation in advertisements not only enhances a brand’s corporate image but also serves as a dynamic tool to foster goodwill and initiate negotiations with retailers.